In 1943,with World War II at its height, fashion journalists were unable to travel to Paris for fashion inspiration, with the shows being cancelled due to the Nazi occupation in France. In an unprecedented maneuver, a fashion publicist named Eleanor Lambert seized this opportunity to divert the attention of the fashion industry from Paris to America, in order to enhance the reputation and prestige of local American designers on the international scene. She invited all of the journalists to New York instead, arranged shows, and advertised that “Press Week” was coming to town..  

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Gylliayn